Case Study: Holiday Inn Express achieves increased direct bookings and reduced OTA commissions with Traff1k D1g1tal

Delivering Success Today while Redefining Hospitality Tomorrow

Holiday Inn Express, IHG’s fast‑growing economy brand with roughly 2,400 hotels worldwide and a Pro‑Invest portfolio across Australia and New Zealand, needed a local digital presence for individual properties that would raise occupancy, drive more direct bookings and reduce reliance on online travel agents. Traff1k D1g1tal was engaged to define the digital strategy and deliver website design and development plus integrated marketing services (organic and paid search, remarketing, email, social, radio and display) to support each hotel’s local positioning.

Traff1k D1g1tal implemented responsive micro‑sites for individual Holiday Inn Express hotels, set up analytics and conversion tracking, and executed a blended paid/organic search program with remarketing and email flows (cart abandonment and loyalty) plus social integration. The approach attracted more qualified traffic, improved conversion to direct bookings, increased occupancy and re‑engaged customers to lift lifetime value, while reducing dependence on OTAs and associated commission costs.

Holiday Inn Express