Case Study: Deb McCool achieves 53% Google visibility and top Mairangi Bay ranking with Traff1k D1g1tal

Deb McCool - Customer Case Study

Deb McCool, a leading Harcourts sales consultant on Auckland’s North Shore, engaged Traff1k D1g1tal to modernize and grow her digital presence. Her existing site was not mobile‑friendly and had little organic search or social media visibility, so Traff1k D1g1tal was commissioned to define a digital strategy and deliver a mobile‑first website, social media marketing, SEO/organic search and hosting/integration with Harcourts systems.

Traff1k D1g1tal conducted market and keyword research, launched a Harcourts‑compliant mobile‑first website, and ran organic search and social campaigns; from 01/01/2017–30/04/2017 the site achieved 53% Google visibility, 65 first‑place keywords, 189 first‑page keywords, a 0.54% bounce rate, and supported Deb McCool’s ranking as a Top 20 sales consultant in New Zealand and No.1 for Harcourts in Mairangi Bay.

Deb McCool