Case Study: cbm achieves 300,000% donation growth and 49% conversion uplift with Traff1k D1g1tal

Creating a Stronger User Experience

cbm is an international Christian organisation focused on improving the quality of life for people with disabilities in disadvantaged societies. Facing low online donation conversion and an outdated site, cbm engaged Traff1k D1g1tal to increase donations, design and launch a new mobile‑responsive website, implement a full e‑commerce Joomla! CMS with DPS payment integration, and run ongoing search engine marketing and social media strategy.

Traff1k D1g1tal delivered a clean, brand‑compliant responsive site with a homepage video, stronger value propositions and prominent CTAs, an easy e‑commerce donation flow, SEO/SEM campaigns and in‑depth social media engagement. The work drove major gains: +557% website users, +300,000% increase in donation value, 49% website goal conversion, +29% Google visibility, +39% social followers and 67 first‑place Google rankings (Google Analytics 2015 vs. 2014).

cbm