Case Study: Shoe Sensation improves conversion rates with Traf-Sys people counting solutions

Shoe Sensation improves conversion tracking with Traf-Sys across 250 stores

Shoe Sensation, a 250-store family footwear retailer, struggled to accurately measure store traffic and conversion rates. This data was essential for effective promotions, inventory forecasting, and understanding external influences like weather. To address this challenge, they partnered with vendor Traf-Sys to implement a customized stereoscopic people counting system.

Traf-Sys installed a solution using stereoscopic hardware and VisiCount software to accurately track foot traffic, filtering out carts and strollers. The system provided detailed data on entrances, times, and transactions. The results enabled Shoe Sensation to improve inventory purchasing, optimize staffing during peak times, increase employee motivation, and boost marketing efforts. This led to better forecasting, reduced labor costs, and a consistent increase in sales during key holiday periods.

Shoe Sensation