Case Study: Harley-Davidson achieves more accurate dealership traffic insights with Traf-Sys people counting solutions

Harley Davidson deploys people counting across 1,500 dealerships with Traf-Sys

Harley Davidson, a major US motorcycle manufacturer, faced challenges in accurately measuring customer footfall across its vast network of independently owned dealerships. Each location had unique physical layouts and separate IT networks, making data collection and analysis difficult. They contacted people counting vendor Traf-Sys to find a solution.

Traf-Sys implemented a highly customizable solution using thermal imaging people counting cameras and their VisiCount reporting system. This provided accurate, real-time data without intruding on customer privacy. The results allowed Harley Davidson and its dealers to make more informed decisions on staffing and measure the impact of events, leading to better customer service and the ability to correlate traffic directly with sales performance.

Harley Davidson