Case Study: A. Kjærbede scales global B2B growth with Traede

Danish sunglass brand in growth looking for an effective and scalable backend partner

A. Kjærbede, a Danish sunglass brand focused on timeless design at an affordable price, needed a backend platform that could help them scale across markets without requiring heavy technical resources. With a small team and limited tech expertise, they were looking for an easy-to-use, scalable system that could also integrate with their other business tools.

Traede implemented its platform, including product information management, a B2B shop for international growth, and integrations with billing and shipping partners. The result was a stronger core backend that helped A. Kjærbede scale its operations and support growth across Europe, while Traede continued adapting the platform with new products and features to fit the brand’s needs.

A. Kjærbede

Adam Geertsen

Chief Executive Officer