Case Study: INTEGRA Biosciences increases sales and improves the buying experience with TradeCentric

How INTEGRA Biosciences Enriched the Purchasing Experience with B2B Connected Commerce

INTEGRA Biosciences, a provider of laboratory instrumentation, faced a challenge as a growing number of its customers requested direct integration with their procurement systems. The company lacked the in-house expertise to build these PunchOut and eCommerce capabilities with the required speed and flexibility. To solve this, they partnered with TradeCentric.

The solution from TradeCentric involved leveraging its PunchOut, Purchase Order Automation, and a proprietary Trading Partner Analysis to identify and onboard clients efficiently. This implementation directly increased sales by enhancing buyer visibility and simplifying ordering, and it also provided access to hundreds of new prospective customers.

INTEGRA

Francesca Chang

Senior VP of Sales