Case Study: GE Healthcare achieves 10%+ order growth with TradeCentric B2B Connected Commerce

How GE Healthcare Increased Orders by 10% with B2B Connected Commerce

GE Healthcare needed to generate greater customer loyalty by improving a manual and time-consuming purchasing process. Their customers required real-time information and a simpler way to procure parts, aiming to eliminate inefficient swivel chair interactions between systems. To address this challenge, GE Healthcare partnered with TradeCentric and implemented its B2B connected commerce platform, including PunchOut and Purchase Order Automation.

The solution from TradeCentric created a seamless integration layer between GE Healthcare’s eCommerce system and their customers' eProcurement solutions. This streamlined the entire document transfer process, making purchasing more efficient. The results were significant, including a more than 10% increase in orders from integrated customers, who accounted for 15% of all orders, ultimately enhancing flexibility and ease of doing business.

GE Healthcare

Kyriakos Zannikos

Vice President of Digital Selling & eCommerce