Case Study: Corporate Imaging Concepts increases eProcurement sales by 50% with TradeCentric

How CIC Increased eProcurement Sales by 50% with TradeCentric

Corporate Imaging Concepts (CIC), a distributor of promotional products, faced complex technical challenges integrating their Shopify store with the diverse eProcurement platforms used by their B2B buyers. They needed a solution to reduce integration timelines, provide product visibility, scale easily, and streamline the purchasing process.

CIC partnered with TradeCentric to implement its PunchOut solution, which was quickly deployed on their Shopify platform. This integration allowed CIC to offer customized PunchOut catalogs to its clients. As a result, CIC secured key customers and achieved a 50% annual sales growth through the eProcurement channel.

Corporate Imaging Concepts (CIC)

Brian Abrams

CEO & Executive Chairman