Case Study: Wortmann expands into 25 new countries with Tradebyte

Wortmann’s first mover attitude and Tradebyte’s expertise

Wortmann, a major European shoe production and distribution company, faced the challenge of a rigid, flat e-commerce setup that limited its growth and its ambition to be a pioneer in new online marketplaces. To enable its first-mover strategy, Wortmann sought a new, flexible infrastructure and selected Tradebyte as its core solution, utilizing the TB.One platform to centrally manage all its digital sales channels.

By implementing Tradebyte's systems, Wortmann was able to pilot new marketplace integrations quickly and efficiently. The solution provided a central steering tool that cut down on time and resources spent on product management. As a result, Wortmann expanded into 25 new countries and increased its Gross Merchandise Value (GMV) by over 60% from 2020 to 2021.

Wortmann

Marco Albert

Marketplace & Integration Manager