Case Study: Butlers achieves 85% year-over-year growth with Tradebyte

Why Butlers’ digital transformation paid off

Butlers, a German homewares retail chain, faced the challenge of transforming from a traditional highstreet business into a successful online platform player. Partnering with Tradebyte since 2015, their goal was to make their complete stock available for purchase online and expand their digital sales reach beyond their established physical stores.

Tradebyte implemented a strategy to create a better data setup for Butlers' existing online channels and integrated new sales channels, facilitating an expansion into Austria and Switzerland. This digital transformation paid off with record growth; in 2020, Butlers saw an 85% increase in revenue year-over-year and shipped 300,000 articles despite the pandemic, significantly increasing their gross merchandise value.

Butlers

Lasse Meissner

Head