Case Study: VAN GRAAF achieves marketplace growth with Tradebyte

VAN GRAAF teamed up with Tradebyte to gain the necessary support for transitioning from a fashion retailer to a thriving marketplace

VAN GRAAF, a fashion retailer within the Peek and Cloppenburg group, sought to transition from a traditional retailer into a thriving marketplace to nurture new revenue streams and expand its product range with minimal risk. They partnered with vendor Tradebyte to gain the necessary support and leverage their experience in the fashion and lifestyle sectors for this growth opportunity.

Tradebyte implemented its platform and provided strategic support, completing the first pilot integration in just six weeks. Through this close collaboration, Tradebyte helped VAN GRAAF add over 30 brand-retailer connections and more than 13,000 additional articles to their shop within six months of going live, successfully establishing them as a marketplace.

VAN GRAAF

Dörthe Schubert

Partner Manager