Case Study: PURELEI scales marketplace growth with Tradebyte

Partnering with Tradebyte helped them simplify operations and unlock the next phase of marketplace scale

PURELEI, a Hawaiian-inspired jewellery brand, faced challenges with technical inefficiencies and manual processes as it expanded its presence across European marketplaces. These issues, including product data inconsistencies and synchronisation errors, made sustainable scaling difficult. To overcome this, PURELEI partnered with vendor Tradebyte for a more efficient and scalable operational setup, utilizing their TB.One platform for centralised management.

Tradebyte implemented a centralised and automated marketplace management system for PURELEI, helping them onboard seven new sales channels in just seven months. The solution streamlined operations, leading to a significant +247% GMV growth when comparing September-October 2024 to the same period in 2025. The partnership with Tradebyte allowed PURELEI to scale its international marketplace business efficiently.

PURELEI

Francesca Illiano

Senior Expert Project Management