Case Study: Outletcity Metzingen launches a curated marketplace with Tradebyte

Milestone reached through great collaboration between Outletcity Metzingen and Tradebyte

Outletcity Metzingen, a major European fashion outlet, wanted to expand its online presence by launching a curated marketplace to introduce new revenue streams and broaden its product assortment without creating direct competition with its physical stores. They partnered with the vendor Tradebyte and utilized its TB.One platform and managed services to build and scale this new business model.

Tradebyte implemented a scalable marketplace solution for Outletcity Metzingen, which included a standardized connection process for new brands and a collaborative approach that extended beyond the initial launch. The result was a successful go-live within six months, enabling Outletcity to quickly onboard pilot partners and scale its marketplace business effectively with ongoing support from Tradebyte.

Outletcity Metzingen

Stefanie Nover

Head of Key Account Management