Case Study: CEP und ITEM m6 achieves rapid DTC marketplace expansion with Tradebyte

Medi’s lifestyle brands CEP and ITEM m6 have been working with Tradebyte since 2020 to achieve platform success together

a major reinsurance company and itm m6, the lifestyle brands of medi, faced the challenge of transforming from a classic b2b business to a successful direct-to-consumer (dtc) player. They partnered with Tradebyte to develop and implement a new platform strategy, requiring a significant shift in their approach to product data and logistical processing.

Tradebyte implemented a flexible system setup for the brands, providing strategic and process consulting from the outset. This included workshops to align all stakeholders and a focus on high-quality product data management. The solution enabled a rapid expansion onto multiple new sales channels. As a result, the brands achieved a three-digit gmv growth rate in just one quarter and successfully evolved into platform players, with several international channel expansions planned. Tradebyte's close support was credited for sparing resources and making the ambitious schedule possible.

CEP und ITEM m6

Melanie Franz

Head of Marketplaces