Case Study: Engelhorn becomes a marketplace with Tradebyte

How Tradebyte's solutions empowered engelhorn's transformation from a multi-channel trader into a successful platform player

Engelhorn, a Germany-based retailer with a long history in fashion and sports, sought to transform its online shop into a full marketplace to respond to increasing market digitization. To realize this vision and evolve from a multi-channel trader into a platform player, they partnered with vendor Tradebyte and utilized its software solutions, including the TB.Market tool.

With Tradebyte providing strategic guidance, technical implementation, and project leadership, Engelhorn successfully launched its partner program. The solution allowed Engelhorn to dramatically expand its assortment; results include a 40% increase in articles in its online shop, with partner products now making up 25% of the range. Tradebyte enabled over 20 go-lives since March 2019, creating new growth opportunities for both Engelhorn and its partner brands.

Engelhorn

Fabian Engelhorn

Chief Executive Officer