Case Study: Goertz achieves marketplace growth and assortment expansion with Tradebyte

Goertz calls upon Tradebyte for a strategic shift

Goertz, a leading multi-label marketplace specializing in shoes and accessories, sought to expand its product assortment to include clothing. Their strategic goal was to become a comprehensive fashion one-stop-shop and enhance customer satisfaction by offering complete looks. To achieve this multi-channel expansion, they selected Tradebyte as their middleware provider due to its strong market coverage in fashion and positive references.

Tradebyte provided Goertz with access to a wide network of fashion partners, enabling a rapid assortment expansion. This solution allowed Goertz to optimize operations with services like click & collect. As a result, Goertz saw a 30% growth in GMV, with partner stock generating 20% of total GMV in the first full year. The number of articles available increased by 10% within a year of going live with the solution from Tradebyte.

Goertz

Martin Larisch

Director Partner Management Marketplace