Case Study: DFI Retail Group streamlines own brand management with TradeBeyond

How DFI Retail Group Strengthened Its Own Brands Program Through Digital Enhancement

DFI Retail Group, one of Asia’s leading retailers, needed a better way to manage its Own Brands program across more than 2,000 products and multiple markets. As its product specifications and supplier collaboration became more complex, the company faced challenges with manual checking, manual follow-ups, and limited accessibility for external partners. To address this, DFI Retail Group turned to TradeBeyond.

Using TradeBeyond’s multi-enterprise platform, DFI centralized product specifications and supplier data, improved version control, and enabled real-time collaboration across internal teams and suppliers. The result was stronger supplier collaboration, better data accessibility, fewer misunderstandings, and a trackable amendment history that reduced manual comparisons and saved time, helping improve efficiency and speed up Own Brands product management.

DFI Retail Group