Case Study: OCESA builds organic fan engagement and artist affinity insights with Tradable Bits

EDC's organic approach to Artist Affinity

OCESA, the largest live event promoter in Mexico, faced the challenge of building organic hype for their EDC Mexico festival while also seeking to understand their fans' artist affinity, or who their fans were most interested in seeing. They partnered with Tradable Bits to address these goals.

Using Tradable Bits' platform, OCESA implemented a "Predict the Lineup" campaign. This gamified solution drove significant organic engagement, reaching 75,000 people and generating 9,928 participants who provided valuable data. The campaign identified affinity for 5,500 artists, giving OCESA actionable insights to shape future lineups. Tradable Bits helped turn the fanbase into a marketing engine and enriched OCESA's customer database.

OCESA

Paulina Rodriguez Ramirez

Data Analytics Specialist