Case Study: World Vision Australia achieves improved brand awareness and unified social insights with Tracx

World Vision Australia Implements Tracx to Gain Improved Brand Awareness

World Vision Australia, a global humanitarian organization responding to crises like the Nepal earthquake, needed a better way to monitor its social footprint and conversations across multiple channels. With data scattered across tools and difficulty comparing owned media to conversions, the social team required a single platform to present clear, timely insights to stakeholders.

WVA implemented the Tracx social business cloud to consolidate social data into dashboards, topic filters, conversation clouds and engagement reports, making daily analysis simple and shareable. The result was faster, clearer reporting and improved visibility of mentions, engagement and conversation drivers—helping the communications and leadership teams track brand impact during emergencies and outperform previous reporting tools.

World Vision

Louise Acheson

Social Media Manager