Case Study: Belron achieves 15x higher organic reach and unified global social insights with Tracx

Tracx helps Belron gain transparency, cross-territory collaboration and the kind of customer insights that drive product and service offerings

Belron, the world’s largest dedicated vehicle glass repair and replacement company with 25,600 employees across 34 countries, needed a single, scalable way to listen to customers, benchmark share of voice and sentiment across regions, and enable cross-territory collaboration. Until then the company lacked the ability to aggregate accurate social data and turn global insights into local strategic action.

Belron implemented Tracx as a unified social media management platform, rolling it out across five regional business units with customized listening, analytics and engagement features. Training scaled from 5 trial accounts to 25 business units and users grew from 25 to 82 in six months; teams now have visibility across networks, can benchmark by network/region/campaign, identify key opinion leaders, and deploy targeted engagement and advertising—delivering 15× higher organic reach and improved brand sentiment.

Belron

Felix Billson

Group Social Media Manager