Case Study: Pearson achieves streamlined social media listening and monitoring with Tracx

Pearson streamlines social media listening and monitoring with Tracx

Pearson, the world’s leading learning company providing educational materials and business information through the Financial Times Group, employs 41,000 people in more than 70 countries. Social media is business‑critical across its PreK‑12, Higher Education, Professional and Assessment businesses, but organizationally distributed teams were using dozens of tools and their primary tool, Radian6, was hard to use, limited and expensive, making measurement manual and time‑consuming.

Pearson adopted Tracx, arming nearly 40 employees to do their own social research and reporting and adding users and geographies monthly. Tracx consolidated tools, improved governance with enterprise workflows and approval chains, reduced burden on the online marketing team, and delivered usability, dedicated customer service and pricing that includes unlimited user profiles and owned media accounts — enabling daily social listening and monitoring across all lines of business.

Pearson