Case Study: Biltmore Estate achieves unified social analytics and major engagement growth with Tracx

Biltmore Understands the Significance of Social Data Through Tracx

Biltmore Estate, America’s largest home® in Asheville, NC, needed to move from ad-hoc PR-managed social activity to a cohesive social strategy. With scattered social data and goals to grow community, increase engagement, and measure brand health, new Social Media Manager Sharon Bell evaluated 15 platforms and chose Tracx to centralize monitoring, scheduling and analytics.

Tracx delivered a single social business cloud with listening, scheduling, sentiment analysis and geo-data, streamlining reporting and informing channel strategy (notably a focus on Facebook). The platform powered campaigns like #BiltmoreBlooms (nearly 4,000 mentions) and drove over 150,000 interactions; Biltmore now reaches more than 1 million users monthly with average monthly engagements exceeding 100,000.

Biltmore

Sharon Bell

Social Media Manager