Case Study: Attention Agency boosts client performance and customer acquisition with Tracx

Attention improves performance & boosts customer acquisition for clients with Tracx

Attention is a full-service digital agency that focuses brand marketing, advertising and PR through social media, using social data and original analytics. Despite multiple listening tools, Attention lacked a unified way to monitor clients’ social presence and produce meaningful, actionable measures of social program impact.

By adopting Tracx, Attention gained integrated social monitoring, engagement, influencer identification and Google Analytics tracking to analyze trends, measure content-driven engagement and drive conversions. The platform is used daily to improve brand performance and customer acquisition, manage communities and customer service, and feed data into brand equity studies and customer segmentation.

Attention Agency