Case Study: Invest Hong Kong builds a Thailand investment pipeline with Tractus

Invest Hong Kong builds a pipeline of 2,939 companies in Thailand with Tractus

Invest Hong Kong, a department of the Hong Kong S.A.R. government responsible for foreign direct investment, faced the challenge of reactively managing interest from Thai companies without a dedicated team in Thailand. They engaged Tractus to build a systematic investment pipeline to proactively identify and attract high-potential Thai companies to invest in Hong Kong.

Tractus implemented a multi-channel solution, forming a dedicated team to manage legacy relationships and execute a research-based methodology to identify qualified Thai companies. The Tractus team attended trade shows, built a network of government multiplier organizations, and conducted in-person meetings, which resulted in a strong pipeline of potential investors and improved awareness of Hong Kong as an investment destination.

Invest Hong Kong