Case Study: Midland Metro Alliance achieves 2,500+ stakeholder engagements with Tractivity

The Midland Metro Alliance achieves 2,500+ stakeholder engagements with Tractivity

The Midland Metro Alliance, tasked with expanding the tram network across the West Midlands, faced the complex challenge of managing stakeholder engagement across multiple concurrent projects and council boundaries. They needed a centralized system to build long-term community relationships, ensure legislative compliance, and confidently contact all affected parties. To address this, they implemented the Tractivity stakeholder relationship management platform.

Using Tractivity, the alliance quickly logged and resolved over 300 stakeholder queries within months of launch. The web-based software provided a single source of truth, enabling effective communication and tracking of over 2,500 engagements. This comprehensive approach contributed to the project's success, winning three major industry awards and supporting economic growth by linking people with jobs. The Midland Metro Alliance credits Tractivity as a highly effective tool that was integral to their achievement.

The Midland Metro Alliance