Case Study: National Grid achieves 90% user retention with Tractivity

National Grid achieves 90% user retention with Tractivity

National Grid, a large energy company operating in the UK and US, faced challenges with fragmented stakeholder data managed through spreadsheets, emails, and SharePoint. To consolidate this information and enhance external engagement, they sought a unified and user-friendly stakeholder relationship management (SRM) system, selecting the Tractivity platform.

Tractivity was deployed using a phased strategy, starting with small cohorts of 25 users to provide intensive support and gather feedback. This approach, emphasizing flexibility and one-on-one engagement, secured a 90% user retention target. National Grid successfully onboarded over 80 users initially, with plans to expand to several hundred, achieving a smooth transition and improved organizational efficiency with the Tractivity system.

National Grid