Case Study: Anglian Water strengthens stakeholder engagement with Tractivity

Anglian Water manages 13,000+ stakeholders with Tractivity

Anglian Water, a major UK utility company, faced significant challenges in managing transparent and auditable communication with its diverse base of over 13,000 stakeholders. This was particularly difficult while running large-scale infrastructure projects and meeting strict regulatory obligations without a unified system. To address this, Anglian Water adopted Tractivity, a stakeholder relationship management (SRM) platform.

By implementing Tractivity, Anglian Water consolidated all stakeholder data and interactions into a single system. The solution provided centralized information management, efficient feedback tracking, and detailed reporting capabilities. This enabled the company to present engagement performance directly to its Executive Committee and readily provide evidence for regulatory scrutiny. Tractivity helped Anglian Water save time, build trust, and proactively manage all stakeholder engagement from a single platform that supports both daily operations and crisis communication.

Anglian Water