XXXX Summer Bright Lager (Lion)

To drive seasonal sales for XXXX’s Summer Bright Lager, Ovato helped develop the mechanics for a custom built competition with Lion’s agencies The White Agency and Momentum. To tie the competition to sales, entrants purchased a specially marked pack to obtain a unique code for entry. From there all the entrant needed to do was submit their favourite Instagram image to feature on their t-shirt. Ovato made sure the entries were technically validated while Lion ensured the images passed their criteria.