Woodstock - Customer Case Study

For the next 2 years Woodstock are the Official Bourbon supplier of the V8 Supercars. Their desire to further foster relationships with their trade customers and their end consumer is a key pillar of their brand strategy. To help them maximise consumer engagement with the sponsorship, we built a grand prize promotion that will build Woodstock’s consumer database and helped drive sales at key retail outlets, both online and offline.