Woodstock BWS Tasmania Trade Promotion

For the next 2 years Woodstock are the Official Bourbon supplier of the V8 Supercars. Their desire to further foster relationships with their trade customers (in this instance, BWS) and increase engagement with bourbon drinkers (end consumer) is a key pillar of their brand strategy. To help them do this cost-effectively, we built a promotion that helped 33 Tasmanian stores engage with local bourbon lovers at a store level. Each store has its own Woodstock cooler to give away, giving store owners greater incentive to promote Woodstock’s promotion. Every entry also captures consumer data to build Woodstock’s consumer database.