Case Study: Vue Entertainment achieves 75% subscriber growth and stronger engagement with TractionNext

Vue Entertainment - Customer Case Study

Vue Entertainment, a premium cinema chain with over 85 cinemas and 800+ screens across the UK and Ireland, sought to reinvent its digital image and marketing strategy. They asked for new email designs, better integration of data capture, and fresh promotions and competitions to drive midweek footfall and modernize customer communications; the project used the TractionNext CRM platform and segmentation capabilities.

TractionNext implemented personalized, responsive email templates (solus, newsletters, film times) integrated with Vue’s CMS via RSS for real‑time film times, plus automated promotions and competitions tied into existing campaign flows. The TractionNext solution powered the Super Tuesday loyalty overhaul (including automated SMS codes and encrypted, auditable delivery) and custom reporting for brand managers, delivering a 99% average delivery rate, a 50% database increase, 75% more subscribers, and across‑the‑board improvements in opens, clicks and conversions.

Vue Entertainment