Vodka Cruiser Originals - Customer Case Study

Vodka Cruiser’s Originals promotion gives their customers and fans a voice in their product decision making, spurring online engagement and awareness for future sales of an Originals limited edition flavour. The online promotion also collects postcode data that would be useful to help decide where to focus their next sales promotion effort. The online entry form is also device dependent to streamline entry. Entries from desktop are redirected to the Facebook version of the form, encouraging another touch point with the brand. However, since Facebook doesn’t support page apps on mobile, entries from smartphones are directed to a mobile-friendly form.