Toohey’s Extra Dry - Customer Case Study

As one of Lion’s popular beer brands, Tooheys New are always looking for ways to reward customer loyalty and maintain sales growth. Traction Digital is able to run competitions directly tied to purchases. In this case the entry mechanic was simple: purchase Tooheys New and check inside the pack to see if you have won a $20 cash card instantly. However, to reward the truly engaged (and add super-loyal fans to their email program), Tooheys New offered a chance to win 1 of 3 $5000 cash prize to entrants that entered a unique code on the beer cartons through an online web form. Ovato is also developing a back-end customisation for the Facebook “like” counter to further reward extra engagement. Every entrant who “likes” the Tooheys New facebook page receives an additional entry into the competition. The mechanic will work the same for “unlikes” where the customer will have an entry deducted.