The Highway - Win a Year’s supply of Crown Lager

The Palmer Hospitality Group had an old and dusty database that they wanted to reengage with. To reconnect with their target market via social media, they ran monthly competitions with promoting partners and suppliers. To complement their ‘in store’ promotions, The Palmer Hospitality Group use Ovato to send personalised emails to their database for The Highway pub, driving website traffic and Facebook growth. The competitions consist of a ‘Like’-gated page, entry form and confirmation page with a customised ‘Share’ button. Entrants simply enter their contact details for a chance to win, allowing ongoing contact with customers to keep their pub and restaurant top of mind.