Tap King - Customer Case Study

Ovato worked in partnership with The White Agency for this Facebook-based campaign; the premise of which sees customers buy two specially selected Lion beer brands, then enter the two unique codes online at the Tap Kingdom Facebook page in order to receive a badge which they can proudly display on their own beer tap. The customer journey and engagement continues further with a personalised email follow-up 21 days after entry. The main objective here for Lion was to engage with and better understand their Tap King customer base, whilst raising brand awareness.