Surf Flirty Shades of Grey launch

To highlight Surf’s new “Flirty Shades of Grey” fragrance while acquiring new Surf subscribers at the same time, HeyHuman worked with Traction Digital to turn branding into customer acquisition with an email-based Send to Friend promotion. Entrants could win prizes like helicopter ride for two when they sent a personalised video “Flirt-o-gram” to a friend. The videos and the prize created an irresistible, humorous incentive to join the Surf database and grow Surf’s eCRM, all while showcasing and launching a new product.