
TractionNext
50 Case Studies
A TractionNext Case Study
To celebrate the 2013 Formula 1 Santander British Grand Prix, the Suremen brand offered entrants the opportunity to win a pair of exclusive 3-day passes to the event by purchasing a pack of Suremen deodorant and texting in the last 4 digits of the barcode along with their details. Entrants were then entered into a grand prize draw and 5 lucky winners were picked. Again, Ovato successfully delivered the entire project from the SMS provisioning, initial set up and overall management of the promotion, including data capture and reporting.