Case Study: Oxfam Australia achieves streamlined email communications and grows subscriptions from 3M to over 5M with TractionNext

Streamlining communications for Oxfam Australia with TractionNext

Oxfam Australia, part of the global Oxfam movement, relied heavily on email to fundraise, mobilise supporters and drive website traffic but faced limitations with its previous supplier: no API integration with its CRM, a restrictive content editor, platform bugs and difficulty creating templates. Seeking a reliable, easy-to-use email marketing platform that supported CRM integration and better template management, Oxfam Australia chose the TractionNext email marketing solution.

TractionNext implemented API-driven CRM integration, technical deliverability optimisations, flexible template management and in-depth behavioural reporting. As a result, TractionNext improved email deliverability and reduced costs, strengthened brand management and quality control, made supporter communications more efficient, and helped grow subscription volumes from three million to over five million a year.

Oxfam Australia