Case Study: Nick’s Waterfront Dining achieves 22,000 new subscribers and centralized automated bookings & feedback with TractionNext

Streamlining and automating bookings, feedback and email marketing

Nick’s Waterfront Dining, a group of seven waterfront restaurants in Sydney, faced fragmentation across separate Reserve IT reservation systems and lacked a single view of diners, making bookings-to-feedback communications difficult to manage. TractionNext was engaged to integrate those systems via API and use its platform to automate transactional and marketing emails tied to reservations.

TractionNext implemented an API connection from each Reserve IT instance into its platform and built a customer journey that sends confirmation, update, no-show, feedback and marketing emails automatically. The TractionNext solution delivered measurable results — Nick’s Waterfront Dining added 22,000 new recipients to its database over two years and enabled automated feedback routing to restaurant managers for continuous improvement.