Salt & Pepper - Customer Case Study

This Mother’s Day promotion built for Salt & Pepper brings traditionally “offline” TV audiences online. The promotion connects Salt & Pepper’s paid TV presence on Studio 10 with the brand’s owned database for ongoing marketing and consumer engagement. Entrants can win a $1000 shopping spree by saying why their Mum is the best, stoking emotional engagement with the brand. The winner will be announced live during the show. A Facebook sign in not only streamlines entry for those with public profiles (reducing the number of form fields that need to be filled in), but also collects other public profile data, helping enrich Salt & Pepper’s database in addition to growing it.