Case Study: LexisNexis Risk Solutions achieves automated, personalized daily legal content delivery with TractionNext

RSS to email Lexis Nexis Legal Express

LexisNexis Risk Solutions, a provider of analytics and access to billions of searchable documents, needed to keep clients engaged with high-quality, timely content while minimizing internal resource demands. To achieve this, they partnered with TractionNext to deliver an RSS-to-email, API-driven campaign for their LexisNexis Legal Express service that would automate content delivery and preference management.

TractionNext implemented an automated solution that pulls RSS feeds from the LexisNexis site into the campaign platform and updates subscriber preferences via API from the password‑protected Legal Express portal. As a result, LexisNexis Risk Solutions now sends daily, fully automated, personalized emails that deliver timely, relevant content with minimal internal effort—subscriber preference changes are applied automatically and the service is provided as a paid offering.

LexisNexis Risk Solutions