Case Study: Regenerate Enamel Science achieves UK customer acquisition and interactive email engagement with TractionNext

Regenerate Enamel Science - Customer Case Study

Regenerate Enamel Science, a new Unilever oral-care brand, needed to build a consumer marketing base in the UK to promote its premium dental products. To acquire and connect with customers via web and email they partnered with Ovato Technology and used the TractionNext platform.

Ovato Technology implemented an 8‑step email journey using the TractionNext platform, integrating Regenerate’s website with their CRM for real‑time email communication, running a sampling competition that delivered free samples after the second email, and supplying automated campaign and stock reports. TractionNext delivered measurable customer metrics, an interactive customer base and engaging email creative that helped kick‑start the brand in the UK market.

Regenerate Enamel Science