Case Study: PG Tips achieves renewed customer loyalty and increased repeat purchases with TractionNext

Refreshing customer loyalty through promotions

PG tips engaged TractionNext to refresh customer loyalty with the “My Mug” promotion. Facing the need to reinvigorate loyalty, acquire new subscribers and customers, and run promotions from a single centralised platform with website integration, PG tips required automated mechanics, code verification and streamlined data management.

TractionNext delivered its TractionNext competition platform with unique on‑pack code generation, a custom draw mechanic, automated winner and dispatch emails, unique voucher generation and fulfilment-house integration to verify codes and capture entrant data. Over six months the campaign recorded 200,000+ entrants and more than 50,000 voucher redemptions (50p off), while winners received personalised PG tips mugs; the integrated TractionNext solution reduced stakeholders and costs, sped responses and boosted repeat in‑store sales.

PG tips