PG Tips – Big Flavour Burst

To engage UK consumers about PG Tips’ new range of fruity and herbal teas, Traction Digital worked collaboratively with several of Unilever UK’s agencies on their Big Flavour Burst Facebook app and game. To be in to win the grand prize fruit spa experience or one of 100 daily sample packs, entrants had to score over 350 points in the candy-crush style game showcasing the key flavours in the teas. This became an effective way to reward highly engaged consumers, who could also then opt in to their preferred methods of future contact with PG Tips and other relevant Unilever UK brands.