Pepsi Score a Century - Cricket World Cup 2015

A sales promotion is a great way to ensure business value (not just marketing value) from sponsorship. In this case, it was Pepsi’s sponsorship of the Cricket World Cup 2015. Traction Digital built this trade promotion to drive repeat sales at participating Caltex stores – entrants had to purchase two soft drinks and enter a unique code to be in to win $100 every hour.