Peperami - Fanimal on pack giveaway

To tap into summer snacking opportunities, Peperami relaunched the Fanimal promotion following its previous success at lifting sales by 175%. To help Peperami turbo charge their growth, Ovato produced the simple text-to-win mechanic to distribute the 1000 shouting football mascot prizes up for grabs each day over two months. To claim a prize, Peperami fans had to text in a generic code printed on pack. Entrants were immediately notified if they had won or not by SMS. Each entrant was limited to winning one prize a day, and if they won, they simply claimed their prize online with a unique code.