Magnum Infinity - Designer Handbag Everyday

Ovato worked in partnership with Unilever’s agency Billington Cartmel to deliver this SMS on-pack campaign. Billington Cartmel took care of all on pack, above the line and web creative as well as managing promotional advertising. Ovato provided promotion mechanic and integration consulting; custom SMS function development; triggered emails for redemption purposes; data capture for all prize fulfilment and reporting. We also happily rose to the challenge of unique entry code validation – there were over 70 million of them!