Lion - Catch of the Day (XXXX)

We worked closely with the agencies, Below and Beyond and The White Agency on the latest XXXX Gold promotion Catch of the Day. The promotion mechanics were custom built by Ovato, with two entry points: SMS and web. Entries had to purchase a carton of XXXX Gold to receive an unique code and be a Queensland resident. There were 6 instant prizes per day and two grand prize draws. A claim code redeem function was used – SMSs were sent to winners directing them to a web form to redeem their prize.