James Boag's - Melbourne Cup Experience

In celebration of the 2013 Melbourne Cup James Boag’s hosted a promotion for its consumers that was relevant, fun and easy to enter. Entrants were required to live in Victoria, and were encouraged to SMS in their entries after purchasing James Boag’s from participating Victorian retailers. The prize was a money can’t buy Melbourne Cup experience of a lifetime – perfect for any Victorian. The promotion was run over October with the winner being drawn at the end of the month. All entrants were sent reply SMS noting whether their entry had the right information included, so that they could rectify it where necessary. Ovato’s role was to make this all possible – Setting up the SMS automation responses and the mechanic to receive the entries as well as to draw the winner and report on the successes of the promotion.